Win deals with better competitive intelligence
Get a detailed head-to-head analysis that reveals how two companies position, price, and compete — backed by verified sources.
What's in the Report
Head-to-head comparison across all strategic dimensions
Executive Comparison
150-200 word factual summary comparing both companies' market roles and strategic positioning.
Company Profiles
Detailed breakdowns of each company's offerings, target audience, and key differentiators.
Market Landscape
Market category definition, 3-5 comparable companies, and major trends shaping the competitive space.
Comparative Positioning Table
Side-by-side analysis of target audience, value proposition, pricing, brand tone, GTM channels, and market perception.
Differentiation Summary
Unique strengths and gaps for each company—descriptive and factual, not evaluative.
Key Observations
4-6 evidence-based strategic insights that go beyond surface-level comparisons.
Who It's For
Product Marketers
Build battlecards, refine positioning, and update messaging with citation-backed intelligence.
Sales Teams
Handle competitive objections confidently and close more deals against known competitors.
Founders & Executives
Inform product roadmap, set pricing strategy, and identify competitive moats.
Strategic Planners
Conduct quarterly competitive reviews and track market evolution over time.
What Makes It Different
True Head-to-Head
Not just two separate profiles—every dimension is analyzed comparatively with clear differentiation callouts.
Multi-Dimensional
Goes beyond features to analyze pricing, messaging, GTM strategy, brand tone, and market perception.
Strategic Insights
The "Key Observations" section delivers 4-6 non-obvious insights that inform real decisions.
Citation-Backed
Every comparison point includes a source. Average 40+ citations per report.
Factual & Neutral
No opinions or predictions—just evidence-based analysis of observable differences.
Fast & Current
Generated in 10-15 minutes from current web data, not outdated research.
Real-World Use Case
Building battlecards for your sales team
Without BetterScope
- • 2-3 days of manual research
- • Fragmented data from multiple sources
- • Battlecard that feels incomplete
- • Rare updates due to time cost
With BetterScope
- • 15-minute comprehensive report generation
- • Structured comparison with citations
- • Clear differentiation points
- • Professional PDF report ready
Result: Sales reps win more competitive deals with credible talking points
Frequently Asked Questions
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